#enterprise-innovation

#enterprise-innovation

On paper, it looked a lot like entrepreneurship: validate an idea, conduct research, raise or allocate funds, build capabilities, codify processes, launch SaaS platforms, measure value creation, and implement a communication plan. In practice, it was very different. Big organizations are optimized for productivity and predictability, not the full lifecycle of experimentation that product building requires. That law of nature creates a constant source of friction between innovation and day-to-day business.