#design-strategy

#design-strategy

I'm the creative lead of a direct-to-consumer brand in India with a background in design education and professional experience in the creative field. Over time, I've realised that my inclination toward strategy and creative thinking has helped me solve larger customer-centric problems through design and create meaningful business impact. At the same time, it has taken me a while to grasp the other side of the equation - the marketing metrics, numbers, and data that drive business decisions.

In an uncertain economy, many organizations are looking to reduce costs. If you're seen as nothing but a cost with little benefit, your team may be on the chopping block. So if executive whims are throwing you around, don't just learn to follow orders or question them to the point of being seen as a roadblock. Learn to get executives to realize that what they're proposing is a bad idea on their own.

The key to launching effective AI experiences is to focus on solving pressing user problems rather than simply adding AI features for novelty.

The design team aimed to transform the old Bell factory into a high-end office by refreshing its appearance and enhancing its commercial value.