"But because the tool gave them so many options for constructing the page and made it so easy to just drop them in, drop them in they did - all of them. This page was as loaded as a continental breakfast buffet plate: Multiple calls to action competed with one another across the entire layout. Buttons, forms, links - all demanding attention, none of them working together."
"After some discussion, they eventually came to a consensus. The problem was that none of the calls to action crowding the page would lead to the outcome they had settled upon. This is because they had not asked themselves this question before creating the page. When you don't let strategy shape how you use a tool, the tool becomes the strategy. The result was a page with confused and unclear objectives, and a design that was impossible to scan and respond to."
Accessible page-builder tools enable anyone to assemble visually polished pages without applying strategic design principles. Reliance on tool affordances rather than defined objectives leads to layouts that accumulate competing elements and unclear calls to action. Multiple CTAs, buttons, forms, and links compete for attention, making pages hard to scan and unlikely to produce desired outcomes. Asking a focused behavioral question—what should visitors do?—clarifies priorities and aligns interface elements toward that outcome. When strategy does not shape tool use, the tool becomes the strategy, turning options into clutter rather than communication. Many designers and buyers lack basic knowledge of how design captures human attention and how to apply it alongside tools.
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