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Marketing
fromVariety
2 days ago

Disney Outlines Mega Marketing Group Leadership Structure Under Chief Marketing and Brand Officer Asad Ayaz

Disney centralizes marketing under Chief Marketing and Brand Officer Asad Ayaz, creating an Enterprise Marketing team to unify global cross-divisional branding, collaboration, and audience growth.
Marketing tech
fromMarTech
7 months ago

Why marketing must reclaim GTM design in the age of AI | MarTech

AI-powered sales strategies prioritize short-term demand capture over long-term brand growth.
Generic outreach can damage brand perception and harm customer relationships.
Marketing's strategic role is essential for effective GTM execution.
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