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fromForbes
1 week ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
#housing-market
more#housing-market
fromSfgate
3 weeks ago

How to Effectively Market to B2B Buyers

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.
E-Commerce
fromMarTech
3 weeks ago

Why causal AI works when other forecasting models fail | MarTech

Causal AI transforms forecasting from linear predictions to dynamic, real-time adjustments.
fromwww.housingwire.com
1 month ago

Luxury homebuyers remain active but selective

Currently, affluent buyers are prioritizing strategic decision-making like affordability and long-term value, marking a shift toward what is termed 'smart luxury' in real estate.
SF real estate
fromMarTech
3 months ago

5 ways to help your B2B organization succeed with AI agents | MarTech

AI agents are transforming B2B marketing by enhancing strategies and addressing buyer behavior shifts.
Marketing tech
fromMarTech
3 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
#b2b-marketing
fromMarTech
4 months ago
Marketing tech

The hard truth about what AI will do to GTM | MarTech

Traditional B2B marketing and sales tactics will be obsolete by 2028.
AI adoption by buyers is changing how GTM teams approach marketing and sales.
more#b2b-marketing
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