Fashion & style
fromElite Traveler
1 month agoCars and Couture: The Partnerships Off to a Racing Start
Luxury car manufacturers are now embracing fashion partnerships to connect with a younger, diverse clientele.
In the cavernous, 1940s former swimming pool of La Pelota, Hermès staged a scene straight out of a Stanley Kubrick daydream. Suspended mid-air like dream capsules, a series of glowing, oversized pods framed the brand's latest homeware collection in theatrical style.