#fashion-collaborations

#fashion-collaborations

Since entering the U.S. market in 2008, candy maker Hi-Chew has developed a loyal Gen Z fan base by building a lifestyle brand through key partnerships across fashion and gaming, as well as deploying buzz-worthy in-person activations. Such efforts helped U.S. product sales surpass $100 million in 2021. Last year, parent Morinaga America announced plans to expand U.S. production capabilities based on strong demand. Going forward, Hi-Chew - which is a top-selling candy in Japan and is celebarting 50 years in business - is hoping to connect with Gen Alpha, a cohort it is still learning about while maintaining a relationships with existing customers

I'm admittedly a denim snob. I typically shop premium denim for myself and my clients and am always ready to give a myriad of reasons jeans are worth investing in. Then, I tried on Gap's $90 high-rise Stride wide-leg ankle jeans. Y'all, I loved these jeans. They felt high-quality and sturdy, and I immediately wanted to purchase them - perhaps in several different washes. I'm 5'4", so while I don't seek out petite styles, the ankle length was perfect.

In the cavernous, 1940s former swimming pool of La Pelota, Hermès staged a scene straight out of a Stanley Kubrick daydream. Suspended mid-air like dream capsules, a series of glowing, oversized pods framed the brand's latest homeware collection in theatrical style.