#fashion-heritage

#fashion-heritage

In a mirrored salon jutting like a promontory into the Biarritz ocean, Matthieu Blazy presented his first ever cruise collection for Chanel, literally framed by the sea. Cruise connects innately to Chanel's heritage, as it was in Biarritz that Gabrielle Chanel made her first haute couture clothes.

I'm obsessed with clichés. Because for me they are the equivalent of universal recognisable codes. It was important to call it that as a way of assuming the word. It's about tapping into cliché.

I always see double. I see it everywhere,