"I love to see what people come up with for this time of year," one social media user said in a TikTok video shared on Monday, December 1. "But there was one that stood out that said, 'Action required: Fraud alert.' It was from Béis. According to the TikToker-who has a marketing background-the luggage company used this tactic to lure subscribers into clicking into their email blast, only to find that they had extended their Black Friday sale.