#gen-z-branding

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Marketing
fromFort Worth Report
1 day ago

Fresh take on milk earns Balcom Agency top honors for advertising awards

The Balcom Agency won best of show at the 2026 AAF Fort Worth Addys for its Better With Dairy campaign, earning 21 total awards across multiple categories.
Marketing
fromMiami Herald
5 months ago

The Girlboss Isn't Dead, She's Just Rebranded for Gen Z

The girlboss image transformed from grind-focused hustle to celebrity-driven, soft-lifestyle branding emphasizing ease, beauty, and founder transparency for Gen Z.
Marketing tech
fromBusiness Insider
9 months ago

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Hailey Bieber's skincare brand Rhode was acquired by ELF Beauty for a billion dollars, reflecting rapid growth and undeniable market appeal.
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