#gen-z-search-behavior

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#search-everywhere-optimization #multi-platform-marketing-strategy #beyond-google-seo
Growth hacking
fromGREY Journal
2 days ago

How to Get Found by Customers Who Never Use Google

Search Everywhere Optimization—optimizing content across TikTok, YouTube, Reddit, ChatGPT, and other platforms beyond Google—now drives more customer discovery than Google alone, as 73% of search activity occurs outside Google's ecosystem.
Marketing tech
fromThe Drum
1 month ago

Search has evolved, but has your digital marketing strategy?

Brands must optimize search visibility and use audience insights across all searchable platforms as search shifts beyond traditional search engines.
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