#search-everywhere-optimization

[ follow ]
#multi-platform-marketing-strategy #gen-z-search-behavior #beyond-google-seo
Growth hacking
fromGREY Journal
2 days ago

How to Get Found by Customers Who Never Use Google

Search Everywhere Optimization—optimizing content across TikTok, YouTube, Reddit, ChatGPT, and other platforms beyond Google—now drives more customer discovery than Google alone, as 73% of search activity occurs outside Google's ecosystem.
Marketing tech
fromDigiday
2 months ago

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

Advertising faces a cautious reset: budgets stay tight, AI adoption stalls without CFO economic pressure, and spend shifts to CTV, retail media, and data-rich platforms.
[ Load more ]