Marketing
fromDigiday
1 day agoUncertainty is the real cost of the Middle East war for advertisers
The ongoing regional conflict is significantly impacting the advertising industry, causing revenue declines and uncertainty in budgeting decisions.
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The International Monetary Fund has warned mounting geopolitical tensions and an escalation of Donald Trump's tariff war could hit global economic growth and trigger a backlash in financial markets. In an update as Trump threatens to impose tariffs on Nato allies opposed to his ambitions in Greenland, the Washington-based fund said a renewed eruption in trade tensions was among the biggest risks to global growth in 2026.