#global-standards

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#transparency #china #united-states #ad-tech #identity #measurement #business-ethics #corporate-culture
Marketing tech
fromThe Drum
2 months ago

What if we could start the digital advertising industry again from scratch?

Establish independent global standards, shared nonproprietary IDs, collaborative processes, and consistent measurement to restore transparency, trust, efficiency, and competitiveness in advertising.
Business
fromEntrepreneur
4 months ago

Why Setting Global Ethical Standards Builds Trust and Protects Your Business | Entrepreneur

Companies must adopt consistent global ethical standards beyond legal compliance to build trust and maintain credibility across jurisdictions.
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