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Marketing tech
fromAdExchanger
1 week ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
#google-ads
more#google-ads
Marketing tech
fromThe Drum
3 months ago

Cookies + Tracking: What It Means For Marketers

Browser cookie restrictions (Apple ITP) are shortening cookie lifespans, breaking user tracking and affecting marketers; solutions include server-side alternatives and first-party data strategies.
Marketing
fromThe Drum
3 months ago

How to create Google Analytics traffic and conversion rate reports

Use Google Analytics hourly and day-of-week reports to identify traffic and conversion patterns and optimize ad spend, email timing, and marketing decisions based on data.
Marketing tech
fromBusiness Matters
5 months ago

How to Check Your Website Traffic Without Google Analytics

Use alternatives to Google Analytics—privacy-oriented, simpler web analytics and hosting dashboard or social/referral data—to monitor website traffic and user engagement.
Marketing tech
fromAdExchanger
5 months ago

Google Rolls Out Chatbot Agents For Marketers | AdExchanger

Google launched Ads Advisor and Analytics Advisor, AI tools built into Google Ads and Analytics to automate campaigns, recommendations, and creative generation.
fromThe Drum
5 months ago

Google Analytics stops logging IP addresses: here's why it's a big deal for marketers

By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. Google is axing Internet Protocol (IP) address logging on its analytics platform.
Privacy technologies
Marketing tech
fromSearch Engine Roundtable
6 months ago

Daily Search Forum Recap: October 10, 2025

Google introduces review-extortion reporting, SR2-powered Voice Search, Analytics traffic anomalies; Google Ads adds a missed-growth report; Microsoft offers AI Search optimization guidance.
Mobile UX
fromSearch Engine Roundtable
8 months ago

Google Search Console Performance Report Search Appearance Android App Bug

Google Search Console's Android App appearance filter may be experiencing a reporting bug that causes impressions and clicks to disappear for some sites.
fromSearch Engine Roundtable
8 months ago

Google Analytics Code On Wrong Site Won't Hurt Your Google SEO

Google does not use Google Analytics data for ranking websites, so if someone else mistakenly adds your analytics code, it won't impact your SEO.
US news
#ga4
fromMarTech
9 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

fromMarTech
9 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

more#ga4
E-Commerce
fromAdExchanger
9 months ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
#data-breach
Privacy professionals
fromSecuritymagazine
1 year ago

Security leaders share thoughts on Blue Shield of California data breach

Blue Shield of California's data breach potentially affected 4.7 million members' protected health information due to improper data sharing with Google Analytics.
fromTechCrunch
1 year ago
Privacy professionals

Blue Shield of California shared the private health data of millions with Google for years | TechCrunch

Blue Shield of California shared millions of patients' private health information with Google, impacting 4.7 million individuals due to a data breach.
Privacy professionals
fromSecuritymagazine
1 year ago

Security leaders share thoughts on Blue Shield of California data breach

Blue Shield of California's data breach potentially affected 4.7 million members' protected health information due to improper data sharing with Google Analytics.
Privacy professionals
fromTechCrunch
1 year ago

Blue Shield of California shared the private health data of millions with Google for years | TechCrunch

Blue Shield of California shared millions of patients' private health information with Google, impacting 4.7 million individuals due to a data breach.
more#data-breach
Privacy professionals
fromFox News
1 year ago

Blue Shield exposed 4.7M patients' health data to Google

Healthcare institutions are often lax about protecting sensitive data, as demonstrated by Blue Shield of California's three-year data-sharing incident with Google.
Privacy professionals
fromTheregister
1 year ago

Blue Shield shared 4.7M people's health info with Google Ads

Blue Shield of California unknowingly shared sensitive health information of 4.7 million members with Google, raising serious privacy concerns.
fromSearch Engine Roundtable
1 year ago

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics is elevating data quality and making high-quality data the standard in this dynamic environment.
Marketing tech
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