fromMarketing Dive3 weeks agoHow Alaska Airlines found a $100M revenue opportunity with Google's MeridianAlaska Airlines could increase addressable advertising revenue by $100 million through Google's Meridian marketing mix model.
Marketing techfromThe Drum5 months agoIs Google's MMM platform Meridian a gift to marketers or another dead end?Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.