#return-on-investment

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fromDigiday
2 weeks ago

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

"We do have measures that give us some sense of how effective it is. I haven't been able to say, 'Oh, I've saved X amount of money because [of AI].'"
Marketing tech
fromFast Company
2 weeks ago

A focus on sustainability's return on investment

Implementing high efficiency HVAC, better insulation, and smart system integrations such as smart lighting, can reduce energy cost estimates by 30% to 50% in new and existing buildings.
Real estate
fromMarketing Dive
3 weeks ago

How Alaska Airlines found a $100M revenue opportunity with Google's Meridian

Alaska Airlines could increase addressable advertising revenue by $100 million through Google's Meridian marketing mix model.
Artificial intelligence
fromFortune
4 weeks ago

Why we should all pay attention to what lawyers, auditors, and accountants are doing with AI

Professional services firms are achieving higher returns on AI investments than other sectors, with well-defined strategies enhancing success.
fromFortune
1 month ago

The companies are rolling up their sleeves to implement AI

Figuring out AI might be daunting, but it's a business imperative.
fromEntrepreneur
1 month ago

College Majors and Careers That Make the Most Money: Report | Entrepreneur

A typical student graduating from high school in 2025 could take on an estimated $40,000 in student loan debt before completing their college education, amidst rising interest rates.
Higher education
Marketing tech
fromClickUp
1 month ago

Content Engagement: Key Metrics & Best Practices

Understanding content engagement is essential for effective content marketing.
High engagement metrics correlate with increased brand trust and conversions.
Data science
fromHarvard Business Review
2 months ago

To Create Value with AI, Improve the Quality of Your Unstructured Data

Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
fromFuturism
2 months ago

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

A survey by IBM revealed only a quarter of CEOs see a positive return on their AI investments, highlighting a significant gap in AI effectiveness.
Artificial intelligence
Marketing tech
fromMarTech
2 months ago

The latest AI-powered martech news and releases | MarTech

FOMO compels corporate AI investment, leading to high adoption rates despite unclear benefits.
Social media marketing
fromThe Drum
3 months ago

From views to value: what the Sidemen can teach social marketers about YouTube's real power

Social media is essential for modern marketing; adapting spend strategies is critical for advertisers aiming for effective ROI.
Remodel
fromSFGATE
3 months ago

Adding a Steel Front Door Is the Fastest and Most Profitable Home Remodel You Can Do

Replacing a front door with a steel one offers the highest return on investment in remodeling for 2025.
fromMarTech
3 months ago

7 reasons your conversion metrics look great - but your sales don't | MarTech

Successful campaigns are measured by actual return on ad spend, not just click-through rates.
Misalignment between marketing and sales leads to wasted resources and poor ROI.
fromwww.echo-news.co.uk
5 months ago

The rise of the paint sprayer and the benefits to businesses

Paint spraying boosts efficiency and reduces costs for businesses, ultimately leading to increased revenue.
Business intelligence
fromComputerWeekly.com
5 months ago

Addressing the legacy: Modernising creaky cloud infrastructures for data benefits | Computer Weekly

Critical IT infrastructure is aging, affecting data modernization ROI; businesses must align tech projects with desired outcomes to avoid costly pitfalls.
fromShopify
7 months ago

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.
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