#healthcare-marketing

#healthcare-marketing

Local businesses must utilize a multi-profile approach for Google Business Profiles to enhance visibility and attract patients.

Digital marketing is essential for attracting and retaining patients in ophthalmic practices.

Positive online reviews and enhanced digital experiences significantly impact patient engagement.

Businesses in regulated industries need to balance creativity with compliance in content marketing.

Integrating legal experts early can streamline compliance and creativity.

Ongoing training for teams helps maintain compliance while fostering creativity in campaigns.

Using 'infotainment' allows for audience engagement without breaching regulatory guidelines.

Eli Lilly has appointed R/GA to manage social media for its Zepbound weight-loss drug and other brands.

FDA approval of Zepbound opens a new market for Eli Lilly in sleep apnea treatment.

Healthcare marketers must adapt to changing trends like AI, personalization, and brand trust to better engage patients in 2025.

Omnicom's acquisition of IPG aims to create a powerful healthcare marketing entity amidst rising ad spending in the sector.