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fromMarketing Dive
1 day ago

How Lee's new brand platform reasserts its denim authority

"Built Like Lee" celebrates Lee's heritage, optimism and craftsmanship (the brand claims to be the first to use a zipper in jeans in the 1920s). The campaign spans connected TV, social media, in-store, influencer partnerships and out-of-home events and is the first effort produced by Lee alongside creative agency Yard. Beyond the denim itself, "Built Like Lee" spotlights the people who wear the pants - people the brand describes as future builders and go-getters.
Fashion & style
Food & drink
fromFood & Beverage Magazine
5 days ago

Jim Beam and Cadillac Formula 1 Team Unite in Global Partnership to Reach New Audiences - Food & Beverage Magazine

Jim Beam and Cadillac Formula 1 formed a partnership leveraging authentic heritage to expand audiences and demonstrate strategic brand alignment for food and beverage companies.
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