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Growth hacking
fromAdweek
4 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Privacy technologies
fromTechCrunch
5 months ago

Hinge launches a new feature for daters to privately share details with matches | TechCrunch

Hinge's 'Match Note' feature encourages private sharing of personal information between matches, enhancing inclusivity for underrepresented groups.
Growth hacking
fromAdweek
4 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Privacy technologies
fromTechCrunch
5 months ago

Hinge launches a new feature for daters to privately share details with matches | TechCrunch

Hinge's 'Match Note' feature encourages private sharing of personal information between matches, enhancing inclusivity for underrepresented groups.
more#dating-apps
fromFortune
1 month ago

Hinge's CEO says dating isn't something people should leave up to AI

AI can enhance dating experiences, but will not replace human connection.
fromThe Verge
1 month ago

Hinge is planning its own mobile payment system to avoid App Store fees

Hinge aims to launch its own payment service by year-end, bypassing Apple fees to enhance product investment opportunities.
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more#dating
Marketing tech
fromFast Company
1 month ago

Why Bumble and Tinder are suddenly scrambling to keep up with Hinge

Spencer Rascoff aims to revive Match Group by focusing on consumer insights, differentiating Hinge's strategy from Tinder's financial-centric approach.
fromInc
2 months ago

Hinge Wants to Get Gen Z Dating. Its Solution Is Novel

Gen Z desires love stories but fears pursuing relationships; Hinge's campaign targets this by sharing real couple stories through popular media.
fromWho What Wear
3 months ago

A Jackie-Kennedy Inspired Cake, 3 Chic Outfits, and a 1am Wedding Breakfast-This Wedding Had It All

Love can be found unexpectedly, even through dating apps like Hinge.
fromwww.nytimes.com
5 months ago

A.I. Accelerates in Paris + Can A.I. Fix Your Love Life?

The A.I. Action Summit emphasized AI's progress toward general intelligence but lacked focus on ensuring safety.
AI is increasingly integrated into dating apps, aiming to improve user experiences and matches.
fromFast Company
6 months ago

Hinge will now use AI to grade your dating profile prompts

"With Prompt Feedback, we're intentionally leveraging AI to provide personalized coaching during a key moment for daters-making a great first impression on their profiles," Hinge CEO Justin McLeod said in a press release. "For years, our research team has identified what helps people discover compatibility that leads to dates, and now daters can apply these insights through specific, tailored advice."
Miscellaneous
fromBusiness Insider
7 months ago

3 digital body language signs someone isn't into you, even if they always text back

Digital body language (DBL) is crucial for interpreting interest in online dating contexts.
Marketing
fromAdweek
9 months ago

Inside Hinge's Strategy for Connecting With Gen Z

Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences.
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