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Business
from24/7 Wall St.
6 days ago

Deckers Stock Slides After Wall St. Downgrades

Deckers shares fell sharply after analysts lowered price targets due to HOKA deceleration, softer U.S. momentum, and heightened competition.
New York City
fromiRunFar
6 days ago

Plugging Into the New York City Running Scene

New York City features diverse running routes, active community clubs like Mile Style Run Club, numerous iconic races, and local resources supported by HOKA.
Fashion & style
fromstupidDOPE | Est. 2008
2 weeks ago

HAVEN and HOKA Reimagine the Stinson EVO OG with GORE-TEX Innovation and Trail-Ready Design | stupidDOPE | Est. 2008

HAVEN and HOKA’s updated Stinson EVO OG combines GORE-TEX Invisible Fit, refined design, and rugged versatility for city-to-trail performance.
fromwww.esquire.com
1 month ago

The Best Amazon Prime Big Deal Days Running Shoe Deals 2025

If you watch one second of Thursday Night Football (available exclusively on Amazon Prime) you will be made aware about this October Prime Day-style sale. It's annoying, but the deals are actually good. And they're already here, even though the official kickoff isn't until October 7. Of course, we've been on top of it. We've already rounded up the best early October Prime Day deals on Apple products, sneakers, colognes, end-of-summer steals, swiss army knives, Legos and Oura rings.
E-Commerce
Marketing
fromFast Company
1 month ago

How upstart brands like Hoka and On can tackle giants like Nike

On and Hoka pair technical performance with emotional, scalable branding to rapidly grow and weaken legacy athletic footwear market dominance.
Running
fromstupidDOPE | Est. 2008
1 month ago

HOKA Expands the Ora Primo Line with Two Moody New Colorways | stupidDOPE | Est. 2008

HOKA Ora Primo slip-on combines lightweight polyurethane cushioning, an exaggerated stacked outsole, and new fall-ready 'Squid Ink' and 'Mineral Brown' colorways for recovery use.
#bondi-mary-jane
more#bondi-mary-jane
Running
fromInsideHook
1 month ago

The Scene at the Super Bowl of Trail Running

UTMB turns Chamonix into an international endurance carnival where elite and amateur trail runners face harsh mountain conditions amid alpine beauty and growing commercial presence.
#trail-running
more#trail-running
Fashion & style
fromstupidDOPE | Est. 2008
1 month ago

HOKA Mafate THREE2 Debuts Two Striking Colorways for September Release | stupidDOPE | Est. 2008

HOKA's Mafate THREE2 introduces Cast Iron/Mineral Brown and Frost/Black colorways, maintaining technical performance and versatile comfort for trails, streets, and everyday wear.
#labor-day-sale
more#labor-day-sale
#jl-a-l
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#footwear
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Running
fromiRunFar
2 months ago

Hoka Rocket X 3 Review

The Hoka Rocket X 3 is a highly regarded road racing super shoe that offers accessibility and performance for various runners.
Running
fromiRunFar
2 months ago

Hoka Dominates: 2025 Western States 100 Shoes Analysis

Hoka is the dominant shoe brand among participants at the 2025 Western States 100 ultramarathon.
Fashion & style
fromstupidDOPE | Est. 2008
2 months ago

HOKA Gives the Speed Loafer a Seasonal Spin with "Birch" and "Walnut" Drops | stupidDOPE | Est. 2008

The sneaker loafer is reshaping footwear trends, with HOKA's Speed Loafer bringing a blend of comfort and stylish design.
#sneakers
more#sneakers
fromBusiness Insider
3 months ago

Hoka scored a big sales win as parent Deckers reported earnings

Hoka recorded $653 million in revenue for the first quarter of fiscal 2026, marking the largest quarter in its history and a 20% year-over-year growth.
E-Commerce
from24/7 Wall St.
3 months ago

Earnings: Live Coverage of Deckers (DECK) 1st QTR

HOKA continues to be the company's top growth engine, growing 34% year-over-year to over $500 million in sales. Updates on international expansion and innovation will be significant.
E-Commerce
fromstupidDOPE | Est. 2008
3 months ago

HOKA's Ora Primo "Overcast/Drizzle" Is a Breezy Summer Staple Built for Comfort | stupidDOPE | Est. 2008

HOKA is delivering with the Ora Primo in its new "Overcast/Drizzle" colorway. The soft blue hues echo a chilled-out summer sky right before the rain hits.
Fashion & style
Running
fromiRunFar
3 months ago

Ahead of Your Time: Introducing the HOKA Rocket X 3

The HOKA Rocket X 3 shoe is designed for peak marathon performance with advanced technology.
#studioproba
more#studioproba
E-Commerce
fromstupidDOPE | Est. 2008
3 months ago

HOKA and MAAP Merge Endurance Aesthetics in the Tecton X2 | stupidDOPE | Est. 2008

HOKA collaborates with MAAP to create the Tecton X2, an innovative sneaker fusing cycling aesthetics with performance features.
Wearables
fromTravel + Leisure
4 months ago

We Asked Disney Cast Members for the Best Walking Shoes-and These Are the 11 Comfy Styles They Swear By

Disney cast members prefer specific walking shoes for all-day comfort during long shifts and park visits.
Fashion & style
fromstupidDOPE | Est. 2008
5 months ago

Spencer Badu and HOKA Link Heritage and Motion in Elevon X Collaboration | stupidDOPE | Est. 2008

HOKA collaborates with Spencer Badu to blend performance footwear with cultural storytelling, marking Badu's debut in footwear design.
#clifton-10
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fromwww.esquire.com
6 months ago

Shop the Best Hoka Gear for 40% Off in May 2025

Hoka's sale section offers discounts up to 40% on running shoes and activewear, making it a prime opportunity to snag quality gear without breaking the bank.
Fashion & style
LA Clippers
fromTravel + Leisure
6 months ago

I've Traveled With Hoka Sneakers for Over 10 Years, and My Go-to Clifton 9 Style Is Under $100 Right Now

Hoka Clifton 9 Sneakers provide superior comfort and versatility, making them ideal for both running and travel.
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