Unpacked: Why brands and retailers like Sephora and Adidas are merging loyalty and promotions
Brands should unify loyalty, promotions, and discounts into a single, data-driven incentives strategy to reduce mass markdowns and increase long-term customer value.
WTF is an incentives marketing strategy? | How brands are merging loyalty programs and promotions to build long-term customer value
Unify loyalty, promotions, and discounts into a data-driven incentives strategy to reduce indiscriminate discounting, boost retention, and create predictable revenue.
