#independent-agency

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Marketing
fromThe Drum
1 week ago

'Holding companies, stop calling us': Rethink's Aaron Starkman on why indies matter more than ever

Rethink remains fiercely independent, prioritizing creativity and cultural impact over profit-driven consolidation and refusing acquisition to preserve creative freedom.
fromThe Drum
1 month ago

Dear Diary: My new agency works in social 4.0... I'm not saying what that is yet

Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.
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