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fromFast Company
1 day agoWhy Gen Z is fangirling over Apple's 'Finder Guy' mascot
Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Privacy professionals
fromExchangewire
4 days agoDigest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia's Social Media Ban; California Defies Trump on AI Demands - ExchangeWire.com
Australia's eSafety Commission warns major social media platforms are failing to enforce the under-16 social media ban.
Toronto startup
fromFortune
5 days agoThe beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune
Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Growth hacking
fromLondon Business News | Londonlovesbusiness.com
1 month agoThe small business survival guide to TikTok: Moving beyond the "post and pray" method - London Business News | Londonlovesbusiness.com
Small businesses need consistent trust-building, clarity, and structured strategy on TikTok rather than relying on sporadic virality.
fromAdExchanger
2 months agoTikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger
TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Marketing
fromForbes
3 weeks agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThedrum
3 weeks agoWhy your social content should make people curious
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
fromThedrum
3 weeks agoHow Content Creators Can Help Brands Share Their Values
Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
Marketing
fromHer Campus
3 weeks agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Marketing
fromwww.socialmediatoday.com
1 month agoBrands see biggest growth on TikTok but organic reach is slowing on Instagram
TikTok delivered the largest brand follower growth and post engagement in 2025, while Instagram and Facebook provide steady reach and LinkedIn shows targeted professional growth.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
Social media marketing
fromSocial Media Today
2 months agoTikTok Shares Insight into Effective Ad Measurement Approaches
Premium ad formats that increase attention (TopView, Pulse, TopFeed) produce substantially higher revenue per impression than Brand Auction; select formats based on campaign objectives.
fromThe Drum
2 months agoSocial Media Cultural Impact on Business
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
fromCX Dive
2 months agoHow rising retail brands use influencers to combat digital overload
NEW YORK - Jewelry maker Mejuri in 2024 was presented with the type of marketing moment that even loads of media spending can't always replicate. Watching her now-fiance play at that year's AFC Championship game, Taylor Swift appeared sporting an heirloom signet ring from the brand, propelling the product to overnight fame as the pop star and beau Travis Kelce were photographed in a close embrace on the field.
Marketing
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