#influencer-strategy
#influencer-strategy

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Your Next Growth Engine Isn't Ads - It's Who You Partner With | HackerNoon

Trust is essential in partner marketing; audiences prefer buying from people they know.

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.

E-Commerce

Marketing tech

fromWWD

2 months ago

Fresh Gets Back to Basics for Pop-up, Campaign

Fresh is relaunching its brand with a major campaign focused on its original products and consumer connection.

fromHealio

2 months ago

VIDEO: Path to being a successful neurology influencer 'a marathon, not a sprint'

Neurology professionals need a strategy for effective social media presence and personal branding.

fromThe Art Newspaper - International art news and events

3 months ago

An inside track on the Huntington's rapid social media growth

The Huntington Library saw over 25% growth in social media followers, showcasing successful content strategies, especially focused on video.

Marketing tech

fromForbes

3 months ago

What's Next For Video, B2B Influencers And AI In 2025

B2B brands must rethink their marketing strategies for 2025 to adapt to AI and influencer trends.

fromMarketing Dive

4 months ago

JCPenney embraces social-first marketing with VaynerMedia hire

JCPenney partners with VaynerMedia for social-media marketing to engage younger consumers.

fromThe Drum