#innovative-strategies

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E-Commerce
fromThe Drum
3 weeks ago

Advertising's biggest flaw is interrupting content; gaming's found a fix

Gamers reject ads disrupting gameplay, forcing the industry to innovate advertising strategies focused on context rather than traditional interruptions.
Marketing tech
fromThe Drum
2 months ago

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
Independent films
fromVulture
4 months ago

Who Really Won the Awards-Season Circuit?

Innovative and personal promotion strategies emerged at the 2025 Oscars, showcasing how pets can enhance celebrity appeal.
The effectiveness of unconventional press appearances varies, with pets proving popular while podcast efforts didn't resonate as well.
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