Fanatics Games at Fanatics Fest NYC 2025 will host 100 competitors, including 50 fan-selected participants, boasting nearly $2 million in prizes for the top performers.
Bug-themed daily workshops at Liverpool's Tate gallery invite children to explore creativity, inspired by art, while Leeds Young Film Festival offers a film haven for ages 7+, featuring classics and innovative shorts.
The campaign's global impact cemented LEGO's relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.