#international-marketing

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fromHubspot
6 months ago

How I localized AI-generated emails for international markets without losing the human touch

Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.
Marketing tech
fromHubspot
3 months ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan showcases the importance of adapting to local markets, highlighted by its vast store network and high profit margins compared to the U.S.
London startup
fromAdweek
3 months ago

Your Global AI Strategy Needs a Cultural Upgrade

Technology alone cannot bridge cultural divides in global marketing.
Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.
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