Marketing techfromAdExchanger4 days agoOmnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen | AdExchangerOmnicom's acquisition of IPG for $9 billion and integration of Acxiom's data enhances its AI-driven marketing capabilities.
MarketingfromAdExchanger9 months agoQ2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom | AdExchangerIPG exceeded low expectations, posting $2.2 billion in net revenue for Q2, with a projected year-end revenue decline of 1% to 2%.
fromAxios10 months agoAxios Media TrendsThe FTC has fully taken over the congressional antitrust probe into the Omnicom/IPG merger, with questioning reportedly lacking political undertones.Media industry