fromDigiday1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromDigiday1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromModern Retail1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromDigiday1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromDigiday1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromModern Retail1 week agoE-CommerceJanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign
fromMarketing Dive2 weeks agoWhy JanSport revived its cringeworthy back-to-school ads to reach Gen ZJanSport doubled down on humor and emotional connection with Gen Z while refreshing their product line with trends such as bows, coconuts, and animal prints.E-Commerce