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fromDigiday
1 week ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
1 week ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
1 week ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
1 week ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromMarketing Dive
2 weeks ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport doubled down on humor and emotional connection with Gen Z while refreshing their product line with trends such as bows, coconuts, and animal prints.
E-Commerce
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