Scott Darrohn, fishbat Media, LLC co-founder, is a national keynote speaker and GEO-SEO guru shaping the future of digital growth. Search is changing quicker than ever before. Nowadays, with tools like Google's AI Overviews, Microsoft Copilot and Perplexity, users are no longer just scrolling through search results; they're directly engaging with AI-generated answers. Generative engine optimization (GEO) can help your brand flourish in this new paradigm by boosting your chances of being mentioned in those AI answers when users ask questions.