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fromSearch Content Management
1 month ago
Digital life

GEO vs. SEO: What's the difference? | TechTarget

The shift towards generative AI tools makes Generative Engine Optimization (GEO) crucial for brand visibility.
fromDigiday
4 months ago
Marketing tech

WTF are GEO and AEO? (and how they differ from SEO)

The rise of answer engine optimization (AEO) represents a shift from traditional SEO to adapting content for AI-driven search engines.
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Artificial intelligence
fromFast Company
1 week ago

Google's antitrust ruling confirms AI assistants are the new gatekeepers

AI assistants like Gemini are recognized as core distribution infrastructure similar to search and browsers, shaping media distribution and requiring publishers to build for AI.
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