#kidult-market

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#pop-mart-and-sanrio-collaboration #labubu-collectibles #blind-box-toys #brand-partnerships #toy-design
Fashion & style
fromBusiness Insider
1 week ago

The two giants of the blind box world are joining forces

Pop Mart and Sanrio collaborate on a Labubu collection featuring Sanrio characters, combining two major toy fanbases through blind box keychains priced at $39.99 and plush dolls at $149.90.
Design
fromFast Company
3 months ago

Candylab rebranded its retro toy cars to reach kids and 'kidults'

Candylab rebranded to distinguish premium collectible wooden cars from smaller play-focused models, targeting both adult collectors and children.
fromwww.theguardian.com
6 months ago

People give me a wide berth': My weird week of wearing shoulder pals

There was a time when adults who owned collections of stuffed toys were relatively uncommon, weird even. All that has changed recently: the rise in popularity of toys such as Squishmallows and Jellycat Amuseables has been linked to the growing kidult market (adults buying toys for themselves) which accounted for almost 30% of toy sales last year. On the whole, cuddly toys are something people keep at home, on their beds or on display shelves.
Gadgets
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