#local-advertising

[ follow ]
fromDigiday
5 days ago

How local advertisers are breaking through in a fragmented media landscape

The infinite options available - there are more than 32,200 linear channels and 89 unique streaming sources in the U.S. alone - can often feel more like a challenge and less like an opportunity. But by simplifying media planning and buying, leveraging automation and unifying data and audiences across platforms, local advertisers are deriving more value from their campaigns and driving better business outcomes - vital in an environment in which marketers everywhere are forced to do more with less.
Marketing
Marketing
fromDigiday
2 weeks ago

The state of local streaming TV

Brands and agencies are reallocating ad budgets toward local streaming TV to reach targeted audiences as viewers migrate from linear broadcast to streaming platforms.
fromThe Motley Fool
1 month ago

Saga (SGA) Q2 Revenue Falls 5% | The Motley Fool

Saga Communications reported a decline in its Q2 2025 revenue and earnings per share, with GAAP revenue at $28.2 million and earnings per share at $0.18.
Digital life
[ Load more ]