#local-advertising

[ follow ]
Media industry
fromRAIN News
1 month ago

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
#marketing-strategies
fromDigiday
5 months ago
Marketing

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
fromEMARKETER
4 months ago
Marketing

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.
Only 26% of marketers prioritize local advertising despite its effectiveness.
fromForbes
2 months ago
Marketing tech

Council Post: Why Geotargeted Digital Ads Matter For Home Service Providers

Geotargeting effectively connects home service providers with local customers, enhancing marketing efficiency and increasing conversion rates.
fromDigiday
5 months ago
Marketing

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
fromEMARKETER
4 months ago
Marketing

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.
Only 26% of marketers prioritize local advertising despite its effectiveness.
fromForbes
2 months ago
Marketing tech

Council Post: Why Geotargeted Digital Ads Matter For Home Service Providers

Geotargeting effectively connects home service providers with local customers, enhancing marketing efficiency and increasing conversion rates.
more#marketing-strategies
fromEMARKETER
4 months ago
Marketing

Consumers like locally targeted ad messaging

68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.
fromRAIN News
10 months ago
Marketing

Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell

Local advertising projected to reach $148.9 billion in 2024, with streaming audio set for significant growth.
[ Load more ]