fromJays Journal
1 day agoTaking a look at every Blue Jays logo in franchise history as they celebrate 50 years
Every minuscule detail of the logo was meticulously planned and tweaked. From the exact shade of blue to the balance between the bird, baseball, and maple leaf, the design feels intentional in a way few expansion teams manage to pull off. The pleasant colour scheme paired with a slightly cartoonish blue jay gave the logo warmth and approachability, without sacrificing legitimacy or seriousness.
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