In a bull market, one must avoid the error of the preening duck that quacks boastfully after a torrential rainstorm, thinking that its paddling skills have caused it to rise in the world.
The U.S. and its allies have expended a great deal of their arsenal in the past few years. It simply does not matter if there's a peace deal tomorrow, because those weapons must be stockpiled again and then some.
In a recent interview with the Wall Street Journal, Jamie Dimon explained why JPMorgan Chase is spending billions more on AI. He was making a long-term bet. The same kind of leaders make when they build headquarters, factories or infrastructure that won't "pay off" this quarter but will define competitiveness for decades. It's exactly how marketers should think about and position differentiation in the eyes of the C-Suite.
