#marketing-attribution

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fromMarTech
6 months ago
Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
fromMarTech
6 months ago
Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
more#digital-marketing
fromForbes
2 months ago
Marketing

Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And Strategy

Attribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
fromMarTech
5 months ago
Artificial intelligence

AI-powered martech news and releases: November 7 | MarTech

AI is revolutionizing marketing attribution, yet many organizations have yet to adopt these powerful tools.
fromEMARKETER
6 months ago
Marketing

Just 1 in 5 marketers are confident in last-click attribution

Most marketers doubt last-click attribution's accuracy for long-term business impact.
A majority are moving towards alternative measurement strategies.
Marketers see the need for better tools like media mix modeling.
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