fromSocial Media Today2 months agoLinkedIn Provides More Ad Engagement Insight in Revenue Attribution ReportIn B2B sales, buying decisions involve a committee of six to ten stakeholders, making understanding company-level attribution essential for marketers.Marketing tech
Marketing techfromExchangewire5 months agoDoubleVerify to Acquire RockerboxDoubleVerify boosts its digital measurement capabilities by acquiring Rockerbox for advanced marketing attribution and data analytics.
Media industryfromExchangewire5 months agoBarb to Measure TV YouTube Viewing; DoubleVerify Acquires RockerboxBarb will report YouTube viewing on TV screens, marking the first initiative of its kind.
MarketingfromMarTech10 months agoUnlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.