Conversion Tracking: Why It's Important, And How To Properly Set It Up
Conversions are essential for any advertising campaign, serving as the primary goals, whether they involve purchases, subscriptions, or other engagements.
Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation
Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
Council Post: Key Metrics To Track In B2B Demand Generation Marketing
In demand generation marketing, avoiding vanity metrics is crucial; focus instead on actionable metrics such as ROI and NPS to align with business objectives and improve conversions.
