#marketing-disruption

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#llms #consumer-discovery #brand-strategy #smartphones #connectivity #demand-led
Marketing tech
fromMarTech
6 days ago

Find out if AI-driven disruption is coming for your industry | MarTech

LLMs are reshaping consumer discovery and can collapse comparison layers, forcing brands to reclaim direct relationships through loyalty, exclusive data, and integrated experiences.
fromThe Drum
1 month ago

Integrated marketing is dead. Long live the chief customer officer

The smartphone changed all this for one simple reason. Everything and everyone became connected. The fundamental importance of this shift cannot be overstated. When everyone is connected - and, by 2020, there will be 4bn people online with 4bn smartphones - new startups are able to utilise this to offer a superior customer service. Suddenly, the consumer can have what they like, when they like it, where they like it.
Marketing
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