Marketing
fromForbes
16 hours agoProve It! How Experimentation Reveals The True Value Of Marketing
Full-funnel attribution and incrementality testing reveal true marketing-driven revenue and enable finance-aligned, data-driven budget decisions.
The easy button doesn't exist. Tools matter, but they're only about 25% of the solution. The other 75% is expertise, knowing how to apply the right tools to your unique business context. In other words, the difference between good and great measurement is a lot less about the technology you use and a lot more about the framework that guides how you use it.