#martech-fragmentation

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Marketing tech
fromMarTech
1 day ago

The AI gold rush is over, and it's the orchestrators' time to shine | MarTech

AI adoption is shifting from gold-rush experimentation to production-focused orchestration emphasizing business integration, measurable revenue impact, and reputation-oriented risk management.
fromMarTech
3 months ago

Marketers are drowning in tools and content, and only orchestration can pull them out | MarTech

Marketers today aren't short on tools or content - they're drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than clarity. The costs are steep: wasted budgets, diluted brands and campaigns that fail to connect. The answer isn't more tools, but orchestration. Moving from chaos to cohesion means unifying strategy, workflows and measurement so AI becomes an accelerant - not a liability.
Marketing tech
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