#media-monetization

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Marketing
fromThe Berkshire Eagle
1 week ago

Stagwell (STGW) Hosted Inaugural NewsFronts Event, Championing a New Era of Collaboration Between Brands and Trusted News

News advertising and media innovation can be productized and monetized to strengthen journalism, brand marketing, and informed democracies.
fromBusiness Insider
1 month ago

How the reality giant behind 'Big Brother' and 'MasterChef' is using AI to win on YouTube

The French production company has been stepping up its digital efforts to wring more value out of its library and boost its presence on platforms like YouTube, where it already posts full show episodes. To do that, it's using AI to index its 200,000 hours of content based on things like speech, scene details, and sentiment. The goal is to find the most compelling moments for clips, compilations, and the like.
Television
Startup companies
fromMolodtsov
2 months ago

The Broken Promises of Substack

Substack scaled into a billion-dollar platform enabling paid newsletters and mini-media companies but compromised original audience portability promises.
E-Commerce
fromDigiday
3 months ago

Ad Tech Briefing: The 'plumbers' posing as the unlikely saviors of the internet

Publishers are seeking fairer revenue models amidst ongoing challenges in an evolving digital advertising landscape.
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