Media industryfromDigiday2 months agoPharma marketers weigh economy and chance of TV ad ban during upfronts seasonPharmaceutical advertisers remain steady amid economic challenges and potential policy changes regarding TV ads.
fromDigiday4 months agoMedia Buying Briefing: Auto marketers aren't slowing ad spend in face of tariff tensionAutomotive marketers are navigating the uncertainty from Trump's tariff proposal but continue with media spending plans.
fromEMARKETER4 months agoMarketing techMajority of media agency professionals plan to increase CTV spendingUS media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.