#media-spending
#media-spending

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The promise and threat of AI, as understood through the eyes of Possible

Fern Potter, the chief strategy and growth officer at Multilocal, explained that the rise of curation in the last 18 months is driven by deal management, automation, and algorithmic influence. She noted that AI is helping to 'tidy up our house' with data, significantly impacting discoverability.

Media industry

Marketing tech

fromAdExchanger

5 days ago

Gotta CTV It To Believe It; TBPN's Ad Tech Emmy Campaign | AdExchanger

CTV ads will surpass 25% of political advertising for the first time this year.

Marketing

fromDeadline

1 month ago

Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds

Brands achieve 20% better return on investment advertising in women's sports compared to general broadcast and cable TV programming, with ad spending rising 69% to $127 million.

Marketing tech

fromForbes

6 months ago

Tariff Worries Spark Advertisers To Pull Back On 2025 Ad Spending

Tariff fears are causing advertisers to pull back spending, slowing digital ad growth and accelerating shifts from traditional media to more agile digital channels.

Media industry

fromDigiday

11 months ago

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharmaceutical advertisers remain steady amid economic challenges and potential policy changes regarding TV ads.