#marketing-trends

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Media industry
fromBusiness Insider
2 days ago

A bright spot in Hollywood is under threat from Trump's tariffs

Trump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
Marketing tech
fromThe Drum
2 days ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
#advertising
Marketing tech
fromwww.creativebloq.com
2 months ago

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.
The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
fromAdweek
3 months ago
Artificial intelligence

Here's What Top Marketing Execs Learned at CES 2025

Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.
CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.
fromDigiday
2 months ago
Marketing

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Marketers treat Super Bowl marketing as a season rather than a single day event.
Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.
fromThe Drum
2 months ago
Marketing

How many layers of strategists does it take to undo your strategy?

The proliferation of strategist roles has led to confusion and a decline in effective strategy implementation.
fromBrandingmag
2 months ago
Marketing

Big Picture, Small Payoff: Why Marketers Shouldn't Rely on Industry Insights - Brandingmag

Brand-specific insights are crucial for effective advertising.
Overreliance on broad sector insights weakens brand distinction.
Marketing tech
fromwww.creativebloq.com
2 months ago

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.
The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
Artificial intelligence
fromAdweek
3 months ago

Here's What Top Marketing Execs Learned at CES 2025

Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.
CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.
Marketing
fromDigiday
2 months ago

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Marketers treat Super Bowl marketing as a season rather than a single day event.
Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.
fromThe Drum
2 months ago
Marketing

How many layers of strategists does it take to undo your strategy?

The proliferation of strategist roles has led to confusion and a decline in effective strategy implementation.
fromBrandingmag
2 months ago
Marketing

Big Picture, Small Payoff: Why Marketers Shouldn't Rely on Industry Insights - Brandingmag

Brand-specific insights are crucial for effective advertising.
Overreliance on broad sector insights weakens brand distinction.
more#advertising
#digital-advertising
Media industry
fromAdweek
1 week ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromEntrepreneur
1 week ago
Marketing tech

Make These 3 Marketing Moves to Outpace Your Competition | Entrepreneur

Trends in marketing fluctuate like fashion; staying updated is crucial for success.
fromMarTech
3 months ago
Marketing

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
Media industry
fromAdweek
1 week ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromEntrepreneur
1 week ago
Marketing tech

Make These 3 Marketing Moves to Outpace Your Competition | Entrepreneur

Trends in marketing fluctuate like fashion; staying updated is crucial for success.
fromMarTech
3 months ago
Marketing

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
more#digital-advertising
#email-marketing
fromMarTech
4 weeks ago
Marketing tech

Interactive email is the game changer brands can't ignore | MarTech

Interactive emails engage users, enhancing brand loyalty and conversions in an era of inbox fatigue.
Strategically incorporating interactivity in emails turns passive recipients into active participants.
fromMarTech
1 week ago
Marketing tech

Three high-impact tactics to drive email engagement | MarTech

Email strategy must evolve as open rates become less reliable metrics of engagement.
Focus on behavioral signals instead of traditional open metrics for better engagement.
fromMarTech
4 weeks ago
Marketing tech

Interactive email is the game changer brands can't ignore | MarTech

Interactive emails engage users, enhancing brand loyalty and conversions in an era of inbox fatigue.
Strategically incorporating interactivity in emails turns passive recipients into active participants.
fromMarTech
1 week ago
Marketing tech

Three high-impact tactics to drive email engagement | MarTech

Email strategy must evolve as open rates become less reliable metrics of engagement.
Focus on behavioral signals instead of traditional open metrics for better engagement.
more#email-marketing
#consumer-engagement
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing
fromThe Drum
2 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
fromForbes
1 week ago
Marketing tech

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Marketing
fromThe Drum
2 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
fromForbes
1 week ago
Marketing tech

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
more#consumer-engagement
#programmatic-advertising
fromExchangewire
2 weeks ago
Marketing tech

Data Curation: Examining European Expansion

Data curation is becoming essential for European advertisers, enabling targeted ad inventory management in the evolving ad tech ecosystem.
fromForbes
3 months ago
Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
fromExchangewire
2 weeks ago
Marketing tech

Data Curation: Examining European Expansion

Data curation is becoming essential for European advertisers, enabling targeted ad inventory management in the evolving ad tech ecosystem.
fromForbes
3 months ago
Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
more#programmatic-advertising
fromCreative Bloq
2 weeks ago
Marketing tech

The best prints ads of the 2010s, as picked by experts

Print ads remained effective in the 2010s despite digital disruption, utilizing creativity and topicality to engage consumers.
fromFast Company
3 weeks ago
Silicon Valley food

Jack Black's SNL Cheetos sketch is brand spoof brilliance

Cheetos continues to push brand collaborations to new, absurd levels, exemplified by a recent SNL skit featuring Jack Black and Preparation H.
Marketing tech
fromstupiddope.com
3 weeks ago

hismile and KFC Blend Flavor and Fun with Limited Fried Chicken Toothpaste Kit

HisSmile and KFC collaborated to create a Fried Chicken Toothpaste, blending self-care with fast food in a playful yet functional product.
#influencer-marketing
Social media marketing
fromForbes
1 month ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
1 month ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromDigiday
4 weeks ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
fromForbes
1 month ago
Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.
Relevance of the influencer's content is more important than the size of their following.
fromForbes
2 months ago
Marketing

Council Post: The Future Of Influencer Marketing: From Public To Private

Influencer marketing is essential but increasingly challenged by dark social sharing, complicating tracking and ROI measurement for brands.
Social media marketing
fromForbes
1 month ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
1 month ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromDigiday
4 weeks ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
fromForbes
1 month ago
Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.
Relevance of the influencer's content is more important than the size of their following.
fromForbes
2 months ago
Marketing

Council Post: The Future Of Influencer Marketing: From Public To Private

Influencer marketing is essential but increasingly challenged by dark social sharing, complicating tracking and ROI measurement for brands.
more#influencer-marketing
Marketing tech
fromMarTech
4 weeks ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Marketing tech
fromHubspot
4 weeks ago

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.
#social-media
fromAdweek
3 months ago
Marketing

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.
fromAdweek
1 month ago
Social media marketing

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
fromThe Drum
1 month ago
Marketing tech

SXSW 2025: the 10 trends that shaped this year's festival

AI is evolving creativity in marketing; it enhances rather than replaces human roles.
Marketing
fromAdweek
3 months ago

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.
Social media marketing
fromAdweek
1 month ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
fromThe Drum
1 month ago
Marketing tech

SXSW 2025: the 10 trends that shaped this year's festival

AI is evolving creativity in marketing; it enhances rather than replaces human roles.
more#social-media
fromThe Drum
1 month ago
Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
#consumer-behavior
Marketing tech
fromFast Company
1 month ago

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Marketing tech
fromExchangewire
2 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
Marketing tech
fromForbes
1 month ago

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
Marketing
fromBusiness Insider
3 months ago

TikTok breaks down 3 big trends that marketers should watch for in 2025

Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
Marketing
fromThe Drum
3 months ago

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Social media marketing
fromVogue Business
2 months ago

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.
Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
Marketing tech
fromFast Company
1 month ago

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Marketing tech
fromExchangewire
2 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
Marketing tech
fromForbes
1 month ago

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
Marketing
fromBusiness Insider
3 months ago

TikTok breaks down 3 big trends that marketers should watch for in 2025

Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
Marketing
fromThe Drum
3 months ago

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Social media marketing
fromVogue Business
2 months ago

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.
Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
more#consumer-behavior
#ai-advertising
Marketing tech
fromFast Company
1 month ago

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
fromTechCrunch
2 months ago
Artificial intelligence

AI-driven ads take the field during the 2025 Super Bowl | TechCrunch

AI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.
fromAdweek
2 months ago
Artificial intelligence

AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About It

Public perception of AI in advertising has shifted positively, as seen in Super Bowl 59.
Marketing tech
fromFast Company
1 month ago

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
more#ai-advertising
#generative-ai
Social media marketing
fromForbes
1 month ago

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.
Social media marketing
fromForbes
1 month ago

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.
more#generative-ai
Marketing tech
fromeLearning Industry
2 months ago

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

A solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.
Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.
AI marketing offers personalized approaches but requires human expertise for relationship building.
Growth hacking
fromAdweek
2 months ago

Personal Branding Is the Secret Weapon for Company Growth

Authentic employee personal branding is essential for connecting with today's skeptical consumers.
Marketing
fromMarTech
2 months ago

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

The emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.
GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.
fromCreative Bloq
2 months ago
Graphic design

Why Walmart's illustrations are my favourite part of its new brand

Walmart's branding refresh relies on subtle updates rather than drastic changes, particularly highlighted by new illustrations that enhance brand identity.
fromThe Drum
2 months ago
Marketing

The beauty industry isn't using branded audio as effectively as it could be

Beauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.
Marketing
fromInc
2 months ago

Marketing Trends for 2025: 6 Strategies to Grow Your Business

Embrace innovation in marketing while maintaining foundational principles to connect authentically with consumers.
fromEntrepreneur
3 months ago
Marketing

This Industry Needs More Freelancers: Your Next Side Hustle? | Entrepreneur

The future of work is increasingly flexible, with most knowledge workers seeking control over their work arrangements.
fromSocial Media Today
3 months ago
Marketing

LinkedIn Shares Data on In-Demand Skills for Marketers [Infographic]

AI is reshaping the marketing landscape, leading to both challenges and opportunities.
Job growth and satisfaction in marketing are on the rise despite overwhelming change.
Staying informed of market trends fosters adaptability and competitiveness.
#aspirational-marketing
Marketing
fromInc
3 months ago

What Will Marketing Look Like in 2025? "It's Going to Get Weird."

Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.
fromForbes
3 months ago
Marketing

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.
Marketing
fromInc
3 months ago

What Will Marketing Look Like in 2025? "It's Going to Get Weird."

Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.
fromForbes
3 months ago
Marketing

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.
more#aspirational-marketing
fromSfgate
3 months ago
Marketing

Why is Brand Storytelling Important?

Brand storytelling is essential for establishing identity, building trust, and fostering customer loyalty in a competitive market.
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