An AI-generated ad for Kalshi aired during Game 3 of the NBA Finals featuring outrageous scenes like a man in a pool of eggs and an alien drinking beer. Creator PJ Accetturo, an AI filmmaker, utilized Google's Gemini chatbot and the Veo 3 video generator to produce this unconventional ad in just two days. Accetturo highlighted that Kalshi wanted an 'unhinged' ad to attract attention, and despite the bizarre visuals, it received approval for network TV, indicating changing norms in advertising, particularly at major sporting events.
Kalshi hired me to make the most unhinged NBA Finals commercial possible. Network TV actually approved this GTA-style madness 🤣High-dopamine Veo 3 videos will be the ad trend of 2025.
Kalshi asked me to create a spot about people betting on various markets, including the NBA Finals. I said the best Veo 3 content is crazy people doing crazy things while showcasing your brand.
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