fromThe Drum
2 days agoWhy we in digital advertising need to stop talking like bankers
If you're trading XYZ company stock, you don't get "good" or "bad" shares, they're all the same (unless they are clearly marked as different e.g. preferred versus ordinary shares, etc). We know from the viewability discussions alone, that this is far from the case in media. There are many, many formats, every page is different, every ad unit behaves differently.