#menu-strategy

#menu-strategy

You may not have realized it, but the chicken sandwich battle is so 2019; the new chicken trend in restaurants is tenders. In the past year KFC, McDonald's, and Wendy's have all rolled out new or improved chicken tenders. But when it comes to fast food chicken tenders, Raising Cane's and Zaxby's loom largest because both chains have made their names on them from the start.

The functional beverage revolution isn't coming to the food and beverage industry-it's already here. With the functional beverage market projected to reach $50 billion by 2025 and growing at 4.5% annually, restaurant operators have an unprecedented opportunity to dramatically increase profitability. The math is compelling: for a 100-unit chain, increasing beverage incidence by just one percentage point can yield over $500,000 in incremental profits annually.

Menus are dominated by familiar favorites like goat cheese salad and avocado toast, leading to an acceptance of less culinary variety. Chef David Chang popularized Brussels sprouts, transforming them into a menu staple across various restaurants.