"Accounts on instant messaging and calling apps continue to work even after the associated SIM is removed, deactivated, or moved abroad, enabling anonymous scams, remote 'digital arrest' frauds and government‑impersonation calls using Indian numbers," the DoT said in a statement issued Monday. "Long‑lived web/desktop sessions let fraudsters control victims' accounts from distant locations without needing the original device or SIM, which complicates tracing and takedown. A session can currently be authenticated once on a device in India and then continue to operate from abroad, letting criminals run scams using Indian numbers without any fresh verification."
Today's customers don't separate their lives into channels, and they don't expect brands to either. They want experiences that feel relevant and personal, whether that's confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually care about. Imagine a shopper who adds items to their cart but never checks out. Hours later, the reminder email arrives, but by then it's buried in a crowded inbox. The opportunity to recapture their attention has passed.