#microdramas
#microdramas

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TikTok Is Not the Leading Social Media Platform for Microdramas, But You Won't Be Shocked by What Is

YouTube dominates microdrama viewing on social platforms, capturing 44% of viewers while YouTube and TikTok together account for 82%.

Media industry

fromThe Verge

1 week ago

Hollywood is in love with microdramas, for all the wrong reasons

Microdramas are mobile-first, low-budget serialized short dramas from China and India now expanding in the U.S., promising high revenues while often using non-union production.

Film

fromBusiness Insider

1 week ago

Micro dramas viewed on phones took over China. Now they're coming for the US.

Made-for-mobile microdramas rapidly grow into a lucrative short-form market, produced quickly on low budgets with AI, sensational plots, and diversity and violence concerns.

Social media marketing

fromEMARKETER

1 month ago

Rise of Microdramas in the US

Marketers must adapt strategies for rapidly growing US microdrama platforms by blending traditional ads, product placement, and measurement to reach engaged audiences.

Television

fromFast Company

1 month ago

Microdramas are TikTok turned up to 11, and they're coming for your time and money

Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.

Independent films

fromVulture

4 months ago

Secret Billionaires. Age-Gap Marriages. Plenty of Revenge.

The rise of microdramas showcases a new form of digital entertainment blending absurdity with social commentary.

Microdramas, like 'Money, Guns, and Merry Christmas', reflect evolving viewer preferences for brief, engaging content on social media.

fromThe Hollywood Reporter

5 months ago

TelevisaUnivision Bets on Microdramas and Music in Upfront Push

TelevisaUnivision is shifting its focus towards innovative formats like 24/7 reality shows and microdramas to enhance viewer engagement and stand out in competitive markets.