#mid-market-agencies

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#programmatic-advertising #transparency #supply-chain #curation #ai-powered-martech #cookieless-identity
Marketing tech
fromAdExchanger
2 weeks ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromDigiday
7 months ago

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands

Mid-market agencies and vendors are deploying AI-enabled, integrated platforms enabling SMBs to plan, activate, and measure media investments and compete with large holding companies.
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