#mobile-app-marketing

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Venture
fromTechCrunch
2 weeks ago

Blackstone, General Atlantic-backed Liftoff Mobile files for IPO | TechCrunch

Liftoff Mobile filed an S-1 for an expected $400M IPO while Blackstone remains majority shareholder despite over $1.85B in debt and a 2025 net loss.
Marketing tech
fromTipRanks Financial
3 months ago

Zoomd Technologies Partners with E2 to Expand in Sports and Betting Market - TipRanks.com

Zoomd partnered with E2-Quadrat to expand user-acquisition capabilities into sports and betting, aiming to boost sportsbook customer acquisition and diversify revenue sources.
Marketing tech
fromSocial Media Today
3 months ago

Met Shares Tips to Help App Advertisers Maximize Their Holiday Campaigns

App developers should target Q5 (late December–mid‑January) using Advantage+ campaigns, leveraging lower competition, regional holidays, and IAA/IAP timing differences to optimize spend.
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